CHAGEE 霸王茶姬 at The Star Vista

Premium Chinese tea beverages from the brand reimagining traditional Cha for a new generation.

CHAGEE 霸王茶姬 is a Chinese tea beverage brand that has rapidly risen to international prominence by reimagining traditional Chinese tea culture for modern consumers. Founded in 2017, the brand focuses on freshly brewed tea using premium tea leaves as its foundation, distinguishing itself from the bubble tea segment by emphasising the tea itself rather than toppings and sugar.

The menu features a range of milk teas and fresh teas, with the signature Bo Ya Ju Shi (伯牙绝弦) — a jasmine milk tea — being the brand's most iconic drink. CHAGEE uses tea leaves sourced from renowned growing regions and brews each cup fresh, avoiding pre-made tea concentrates.

The brand's expansion into Singapore has been swift, with outlets at Jem (#01-64) and Westgate (#B1-K12) bringing its refined tea experience to the Jurong area. CHAGEE's sleek, modern store design and commitment to lower-sugar, tea-forward beverages have resonated with consumers seeking a more sophisticated alternative to conventional bubble tea. The brand represents the growing global appetite for authentic Chinese tea culture, presented in a contemporary, accessible format.