PrimaDeli at Bukit Panjang Plaza

PrimaDeli

Prima Déli Storefront

A brightly lit Prima Déli shop with red and white branding, featuring a glass display case filled with pastries and cakes. Staff in red uniforms are visible behind the counter. A menu board on the right lists items like 'Layang Cheese Tart' and 'Cheese Tart'. Posters advertise promotions such as 'Baby Chiffon $3.00' and 'Selamat Hari Raya Aidilfitri'.

Pink Rose Cake with 'I Love You' Decoration

A round cake covered in pink frosting rosettes, decorated with a single pink candle and white cutout letters spelling 'I Love You'. A small tag on the side reads 'Pamela's'. The cake sits on a white square board.

Lemon Tarts Display

A close-up view of five golden lemon tarts arranged neatly on a white rectangular tray inside what appears to be a bakery or café display case. The tarts have a glossy, bright yellow filling and are set in flaky pastry shells. In the background, blurred elements suggest other baked goods or kitchen equipment. A small sign is partially visible near the top right corner, though its text is illegible. Another tray with green-topped pastries is partially visible at the bottom right.

Primadeli Interior View

Interior of Primadeli bakery in a mall, showing customers queuing at the counter and browsing baked goods on display shelves. Staff are visible behind the counter. A person in a mobility scooter is seen to the left.

Chocolate Fudge Leaf Cake Display

A close-up view of packaged chocolate fudge leaf cake in a clear plastic container, wrapped with an orange label featuring Chinese New Year greetings and 'Chocolate Fudge Leaf' text. In the background, other cakes are visible on shelves, including one labeled 'Lapis Sunrise'. The setting appears to be inside a bakery or dessert shop.

Dessert Display Case

A close-up view of a bakery or cafe display case showcasing various pastries and donuts. In the foreground, there are chocolate-frosted donuts topped with chocolate shavings and a glazed donut with white drizzle. Behind them, there are round, golden-brown buns, possibly filled or stuffed, and other assorted baked goods arranged on white trays within the glass case.

Fruit Cake with Chinese Character Decoration

A round white frosted cake decorated with fresh fruit slices including strawberries, kiwi, dragon fruit, and mango arranged around the edge. The center features a large red glossy Chinese character '寿' (longevity) on white icing. A small logo sticker is placed near the top right of the cake.

Pastry Selection at a Bakery

A close-up view of a person selecting pastries from a display case. The individual uses tongs to pick up a golden-brown pastry, while other items like puff pastry and mini pies rest on a white tray below. In the background, more baked goods are visible in glass shelves.

Waffle with PrimaDeli Bag

A close-up of a golden-brown waffle, split into four sections and drizzled with syrup or honey, resting on a white paper bag with the red 'PrimaDeli' logo visible. The background features a patterned blue fabric with swirling designs.

Waffle Sandwich

A hand holding a partially eaten waffle sandwich wrapped in white paper with red lettering, likely from a fast food chain.

Cafe Display Case

A glass display case in a cafe or bakery, showcasing various cakes and pastries on multiple shelves. Above the case are packaged goods like jars of preserves and blue-wrapped items labeled '1', '2'. Small price tags are visible under each dessert.

Waffle Sandwich in Paper Wrapper

A hand holds a folded waffle sandwich wrapped in white paper, showing the grid pattern of the waffle and filling inside.

PrimaDell Bakery Interior

Interior view of PrimaDell bakery with staff behind counter, display cases filled with pastries and breads, digital menu boards above counters showing heritage classics and promotions, branded signage by NEO GROUP visible on walls.

Cake Display Case

A glass display case filled with various cakes and pastries, including chocolate, fruit-topped, and layered desserts. Price tags are visible on each item.

Chocolate Cake with White Chocolate Base

A rectangular chocolate cake in a white box, decorated with piped chocolate frosting on top and white chocolate squares with dark chocolate swirls at the base. A small round sign with 'P PrimaDeli' is placed on the cake.

Food item with documents

A hand holds a partially eaten pastry sandwich wrapped in paper, next to printed documents including contact details and customer service email.

Singapore's No. 1 Waffle Signage

A close-up view of a shop sign featuring the text 'Singapore’s No. 1 Waffle' in raised lettering on a light wood panel, with 'Baked Fresh Daily' and an illustration of a waffle below it.

Waffle in Prima Deli bag

A hand holds a partially eaten square waffle wrapped in white paper with red Prima Deli branding and logo. The wrapper includes the slogan 'Share the little treats in life with those you love.' Background shows tiled floor.

Waffle Station Closed Signage

Interior view of a waffle shop counter with a 'WAFFLE STATION CLOSED' sign, menu board listing items like Belgian Waffles and French Toast, and a digital display screen with sticky notes attached.

Assorted Pastries on a Tray

A white rectangular tray holds six assorted pastries, including chocolate-covered donuts with white drizzle, crumb-topped items resembling meat floss or sesame seeds, and a cupcake in a red-and-white patterned wrapper. A hand reaches toward the tray from the right side of the frame. In the background, there is a metal serving dish containing utensils, a blue cloth napkin, and part of a person’s torso wearing dark clothing.

Pastry Display Case

A glass display case in a bakery or cafe showing various cakes and pastries, including Strawberry Cloud Cake, Mango Panna Cotta, Golden Fortune Cookies boxes on top shelf, and other assorted desserts below.

Dessert Display Case

A bakery display case featuring various cakes and pastries, including Chocolate Marguerite, Forest Fantasy, Truffle, and assorted mini tarts.

Pastry Display Case

A glass display case in a bakery or café showcasing various cakes and pastries. The top shelf holds jars of jam, boxes of tea leaves, and packaged brown breads. Below are shelves with assorted cakes including Hazelnut Cream Cake, Blackforest Cake, Chocolate Choco Cake, and Chocolate Fudge Cake, each labeled with name and price.

Bakery Interior Display

Interior view of a bakery with glass display cases filled with pastries and cakes, digital screens showing advertisements, and customers browsing near the entrance.

PrimaDell Food Stall

A PrimaDell food stall in a mall, featuring staff behind the counter and customers waiting. Display cases showcase baked goods and pastries.

Chocolate Cake Display

A close-up view of a chocolate cake with chocolate shavings and decorative elements, displayed in a glass case alongside other pastries.

Bakery Display Case

A close-up view of a bakery display case featuring various pastries and breads, including croissants, chocolate buns, and sesame seed rolls. Price tags are visible next to some items.

PrimaDeli Advertisement at Bukit Panjang Plaza

A promotional display for PrimaDeli, a bakery chain established in 1992, advertising its opening at Bukit Panjang Plaza in January 2026. The ad features images of pies and pastries alongside sketches of various baked goods.

Pink Cake with Cream

A yellow tray holds pieces of pink cake with white cream filling, alongside a plate piled high with pink frosting and crumbs.

Prima Deli Store Interior

Interior view of Prima Deli showing customers browsing pastries and staff working behind the counter. Red branding with leaf motifs visible on walls and signage.

Bread Display

Close-up of packaged bread loaves in clear plastic bags with red and white branding, tied with decorative ribbons. The packaging features the brand name 'Prime Deli' and highlights 'Premium Butter Loaf'. A small logo indicating halal certification is visible on one package.

Coconut Cake with Green Filling

A slice of coconut cake with green filling is displayed on a branded box labeled 'Pimadee'. The cake has a white coconut exterior and a vibrant green center, possibly matcha or pistachio flavored. A small logo sticker is placed on top of the cake.