Twelve Cupcakes at Jem
Location: 50 Jurong Gateway Rd, #B1 - 28 Jem, Singapore 608549
Jem
Twelve Cupcakes at Jem bakes dainty, Instagram-worthy cupcakes in flavours from classic vanilla to bold salted caramel.
Twelve Cupcakes at Jem bakes dainty, Instagram-worthy cupcakes in flavours from classic vanilla to bold salted caramel.
Twelve Cupcakes has earned a loyal following at Jem for its beautifully crafted cupcakes, each topped with swirls of buttercream that look as good as they taste. Flavours span the familiar, Red Velvet, Vanilla, and Chocolate, alongside creative options like Salted Caramel, Peanut Butter Chocolate, and Pistachio.The texture is moist and tender, striking a balance between sweetness and richness that keeps fans returning for more. Aside from individual cupcakes, the shop offers mini cupcake boxes and celebration packs perfect for gifting or events.
Seasonal and limited-edition flavours rotate regularly, giving regulars something new to look forward to. The price point is accessible for a premium bake, and the bright, cheerful counter makes it easy to pop in and pick up a treat while shopping. Whether you need a pick-me-up or a gift for someone special, Twelve Cupcakes at Jem is your answer. Each little cake is a bite of joy worth savouring.
Operating Hours
Operating hours not available
Overall Rating
Based on 15 Google reviews
Negative Reviews
Priya Chua
Very unethical shop. My mother had placed an order on 13 March 2025 for 22 honey cakes due 1 week later on 21 March 2025. she realized later that she had a duplicate order and quickly went to the shop to cancel and get a refund, more than 7 days before the due delivery. Surely the shop has not began baking the cakes but they were insistent on not being able to cancel the order as well as provide the refund, which is absolutely mind boggling when the products aren’t even made yet as well as more than 1 week notice provided for the cancellation.
Tracy Chin
The two ladies in the shop were extremely blur, didn't know what they were doing etc. They took an inordinate amount of time to retrieve 3 cookies, and the employee didn't even know the difference between dark chocolate cookie and milk chocolate cookie. The third cookie we ordered was the "rocky road" cookie with melted marshamallow in the middle, and the other employee handed it to me saying that "it just came out of the oven", and that's why it wasn't hardened yet. Firstly, the cookie was room temperature even though she claimed it was fresh out of the oven. Secondly, I believe it was just a badly cookie because the cookie was super crumbly and fragile, and I had to cradle it in my hands because it would just break apart otherwise. I cannot describe the extent of disappointment as I had paid $4 for the cookie, and it was my most terrible cookie experience ever. This was my first cookie experience with Twelve Cupcakes and safe to say, I would never come back to patron this shop for cookies. My dosappointment is immeasurable and my day was ruined because of the terrible cookie.
Positive Reviews
Wesley Tay
I tried a numerous amount of products here and wasn’t disappointed because everything absolutely yummy. Plus, the pretty lady is very helpful and customer service is outstanding 👏🏻 …
Constance Lee
Tasty cakes.. very good and responsible staff.
Latha Muthu
Looove the red velvet cookies!!! ♥️ It's always served fresh and tasty. Will definitely order again next time.
Write a Review
Photo Gallery
Twelve Cupcakes
Twelve Cupcakes Sign
A close-up shot of the illuminated sign for "Twelve Cupcakes" on a bright pink wall. The sign features raised, white-lit letters spelling out "Twelve" above "CUPCAKES" which is on a black background with a cupcake graphic. A small promotional sticker with "100% CASHBACK" is visible in the upper right corner.
Twelve Cupcakes
A man stands in front of a Twelve Cupcakes shop. The shop has a display case filled with cupcakes and a large sign with the shop's name. There are also screens displaying images of cupcakes and a menu board.
Dessert Display Case
A display case filled with various cookies and cupcakes. The top shelf features large cookies, including Oreo and Red Velvet flavors. Below, smaller cookies and an assortment of cupcakes are arranged on wooden stands. Some cupcakes are topped with frosting and sprinkles, while others have decorative elements. Small labels indicate flavors like "White Chocolate Macadamia," "Milk Chocolate Chip," "Oreo," "Nutella Cheese," and "Red Velvet."
Chocolate Mousse Cake
A close-up shot of a small, round chocolate mousse cake. The cake is covered in smooth chocolate frosting and decorated with a hazelnut, a dark chocolate disc with gold flecks, and a striped chocolate swirl. The base of the cake is adorned with crunchy, gold-colored pieces. The cake is presented on a white plate with a golden base.
Three Slices of Cake
A hand holds open a white box containing three small, square slices of cake. The cakes have layers of white and green sponge with white frosting and green piped icing. One cake has yellow and white icing. The cakes are on gold bases. In the background, kitchen equipment and a red wall with a pattern of cakes are visible.
Dessert Platter
A white plate holds three square cakes. One cake is green and white layered with white frosting and green meringue swirls. The other two cakes are dark brown with black glaze and white decorative swirls on top. A fork is visible in the background.
Chocolate Cake
A close-up shot of a small, round chocolate cake. The cake is covered in dark chocolate frosting and decorated with white chocolate balls, dark chocolate spheres, and edible gold leaf on top. The sides of the cake have a ridged texture from the frosting, and the base is adorned with chocolate shavings. The cake is presented on a golden cake board within a white box.
Assortment of Pastries in a Box
A close-up, overhead view of a white box containing three individual pastries. The pastry on the left is dark chocolate with white icing swirls. The middle pastry is layered with green and white cake, topped with green and white meringue kisses. The pastry on the right is dark chocolate with a glossy finish.
Three Square Cakes in a Box
Three square cakes are arranged in a white box. The cake on the left is topped with cocoa powder. The middle cake is white with red velvet layers and decorated with yellow frosting and red accents. The cake on the right is green, possibly matcha flavored, and dusted with powdered sugar. A small blue and white logo with the text "olive cupcakes" is visible on the right cake's packaging.
Cupcakes in a box
A white box containing four cupcakes. Three of the cupcakes have light-colored frosting with caramel drizzle. Two of these are in the bottom row, and one is in the top row. The other two cupcakes, in the top right and bottom right positions, are chocolate cupcakes with pink frosting and a dark berry topping. One spot in the box is empty.
Chocolate Cake
A close-up shot of a small, round chocolate cake. The cake is covered in a glossy chocolate glaze and decorated with chocolate drizzles and gold flakes around the base. A decorative chocolate swirl and a dark chocolate disc are placed on top. The cake sits on a golden cake board. The background is blurred, showing a countertop and some out-of-focus items.
Cupcakes in a box
A white box containing six cupcakes, each with different frosting and toppings. The cupcakes are decorated with pink, yellow, light brown, green, and chocolate frosting. Some have fruit or cookie toppings, and all have small pink flags that say "Happy Birthday".
Bakery Counter with Staff and Pastries
A bakery counter with a staff member serving a customer. The background features a wall with a cupcake and cookie pattern, ovens, and stacks of pink boxes. The display cases showcase a variety of cookies, cupcakes, and other pastries. A menu board is visible with prices for cupcakes and cookies.
Cupcakes on a Tiered Stand
A white tiered stand displays an assortment of cupcakes. The cupcakes have various toppings including chocolate frosting, vanilla frosting with sprinkles, pink frosting, and chocolate pieces. In the background, there are wrapped gifts and a bowl of cookies.
Dessert Display Case
A display case filled with various cookies and cupcakes. The top shelf shows several types of cookies, including chocolate chip and plain varieties. Below, rows of mini cupcakes are arranged, with different flavors and toppings. Some cupcakes have colorful frosting and sprinkles, while others are topped with chocolate or cream. Price tags are visible for some of the cupcakes.
Box of Cupcakes
A white box containing six cupcakes, each with different frosting and decorations. The box has a pink and white polka dot pattern with snowflakes on the side, and the logo "Twelve Cupcakes" is visible on small flags inserted into some of the cupcakes and on the side of the box.
Hedgehog Cake
A round cake decorated to look like a hedgehog's face. The cake is covered in brown frosting piped to resemble quills. The face is light-colored with two small white ears with pink accents, two black dot eyes, and a black nose with a small brown smile. The cake is on a gold cake board inside a white box.
Cupcakes Display
A display case filled with various cupcakes. The cupcakes are arranged on wooden stands and have different toppings and decorations. Labels indicate flavors such as Red Velvet, Rainbow Vanilla, Honey Blueberry, Oreo Cookies & Cream, Raspberry Blackcurrant, and Vanilla Chocolate.
Red Velvet Cake being Sliced
A round red velvet cake with a creamy white frosting and red crumb topping is being sliced with a clear plastic cake server. The cake sits on a gold cake board. Two white plates and a green lighter are visible on the table.
Cupcake Shop Counter
A view of the counter at a cupcake shop. The shop's name, "Twelve CUPCAKES", is displayed prominently on the wall behind the counter. A display case filled with various cupcakes and pastries is visible in front of the counter. Pink boxes are stacked on a shelf to the right. A staff member is partially visible behind the counter.
Twelve Cupcakes Signage
A close-up view of the illuminated sign for "Twelve Cupcakes" with a black and white diagonal stripe pattern on the wall. To the right, a pink wall features a repeating pattern of cupcakes and cookies. A QR code for SafeEntry check-in is visible at the bottom.
Cupcakes in a box
A white box with a pink border contains six cupcakes. Three of the cupcakes are chocolate with pink frosting and a dark topping. The other three cupcakes are lighter in color with white frosting drizzled with caramel.
Birthday Cake and Cupcakes
A round cake decorated with a smiley face made of frosting and marshmallows, surrounded by six cupcakes. The cupcakes are decorated with various frostings and toppings, including caramel, chocolate, green frosting resembling a Christmas tree, a Santa Claus cookie, and a cupcake with a red heart. Two candles, a red '1' and a green '7', are placed on the cake. The desserts are arranged on a white plate on a wooden surface.
Dessert Display Case
A display case filled with various cakes and pastries. The cakes are arranged on multiple shelves, with some featuring elaborate decorations and others being more simple. Labels with names and prices are visible in front of some items. The floor has a black and white checkered pattern.
Chocolate cupcake with marshmallows and chocolate drizzle
A chocolate cupcake topped with chocolate frosting, marshmallows, and a chocolate drizzle. A white circular tag with the logo "Twelve CUPCAKES" is inserted into the frosting. The cupcake is on a wooden surface, with a keyboard and mouse visible in the background.
Ondeh Ondeh Slice Cake
A close-up view of two slices of Ondeh Ondeh cake displayed in a refrigerated case. The cakes are layered with green pandan sponge and cream, topped with green and white frosting. A descriptive card in front of the cakes reads "Slice Cake Ondeh Ondeh Moist and yummilicious pandan sponge cake, with delicious fragrant gula melaka, topped with coconut flakes. A take on favourite local dessert." Other cakes are visible in the background within the display case.
Three Red Velvet Cupcakes
A white box contains three red velvet cupcakes. Each cupcake has white frosting swirled on top, a small red heart decoration, and a small oval sticker with the text "TWELVE CUPCAKES" printed vertically. The cupcakes are in dark brown wrappers and are arranged in a row within the box.
Mango Passionfruit Slice Cake
A close-up of two slice cakes with mango and passionfruit topping. A sign in front of the cakes describes them as 'Mango Passionfruit' slice cakes, made with light sponge cake, passionfruit cream, fresh mango cubes, whipped cream, fresh mangoes, and passionfruit.
Hedgehog Birthday Cake
A small, round cake decorated to look like a hedgehog. The cake is covered in brown frosting piped to resemble quills. The face is white with black eyes, a small brown nose, and pink ears. A gold "Happy Birthday" cake topper is placed on top. The cake sits on a gold cake board. In the background, there is white paper with a repeating pattern and a red object.
Twelve Cupcakes Store
A view of the interior of a Twelve Cupcakes store, showcasing a display case filled with various cupcakes, cakes, and cookies. A staff member is visible behind the counter. In the background, other food establishments are visible.
Dessert Plate
A white plate holds three small square cakes. One cake is chocolate with white icing swirls. Another is chocolate with a glossy dark chocolate glaze. The third cake is green with white and light green frosting piped on top. A fork is placed on the plate.
Cupcake Shop Display
A view of the interior of a cupcake shop with a prominent neon sign that reads "Twelve CUPCAKES". The walls are decorated with black and white diagonal stripes and a pink wallpaper featuring illustrations of cupcakes and cookies. A display case showcases various cupcakes and cookies. Stacks of pink boxes are visible behind the counter. Payment method stickers are displayed on the counter.
Cupcakes and Cookies Display
A display case filled with various types of cupcakes and cookies. The cupcakes are arranged in rows on wooden stands, with different toppings and frosting. Some of the cookies are large and appear to be chocolate chip or cranberry white chocolate. Small pink labels with handwritten names are placed in front of some of the items.
Dessert Display Case
A display case filled with various baked goods, including cookies and cupcakes. The cookies are on the top two shelves, with labels indicating flavors like Cranberry White Chocolate and Dark Chocolate Chip. The lower shelves are filled with an assortment of cupcakes, many with colorful frosting and toppings. Some cupcakes have labels such as Red Velvet, Rainbow Vanilla, and Oreo Cookies & Cream.
Assortment of Cookies
A display of various cookies, including red velvet cookies with white chocolate centers, chocolate cookies with Oreo pieces, and smaller decorated cookies. The cookies are arranged on paper liners with the repeating text "Cookies! TWELVE CUPCAKES HAS". A small sign indicates "Red Velvet".
Dessert Display Case
A display case filled with various cakes and pastries. Above the case, there are signs advertising slice cakes and other promotions. In the background, a sign for "MONSTER CURRY" is visible.
Cakes in a Display Case
A variety of cakes are displayed in a refrigerated case. The cakes include chocolate mousse, tiramisu, red velvet, and signature dark chocolate cake. Some cakes are whole, while others are sliced. Small signs with descriptions and prices are placed in front of each cake.
Twelve Cupcakes Storefront
A brightly lit interior view of a Twelve Cupcakes store, showcasing a display of numerous cupcakes and pastries. The store features a distinctive black and white striped design on its walls and floor. Two customers are visible, one browsing the display and another talking on the phone. A large screen above the counter displays an image of a cake.
Dessert Display Case
A refrigerated display case filled with various cakes and pastries. The top shelf shows individual chocolate cakes. The middle shelf features smaller, layered cakes and individual desserts. The bottom shelf displays whole cakes, including chocolate cakes, red velvet cheesecake, and fruit-topped cakes. Each item has a small label with its name and price.
Dessert Display Case
A refrigerated display case filled with a variety of cakes and pastries. The cakes are arranged on multiple shelves, with some individual cakes and some larger cakes. Many of the cakes have descriptive labels in front of them.
Nearby Shops
Starbucks JEM
Your familiar Starbucks refuge at JEM, perfect for coffee breaks and remote work
View ShopCheongsujeong Korean Kitchen
Authentic Korean flavours at Jurong Point, known for bibimbap and free-flow banc
View ShopSenraku Pasta House
Senraku Pasta House at Bukit Panjang Plaza plates up Japanese-Italian fusion pas
View Shop