Twelve Cupcakes at Jem bakes dainty, Instagram-worthy cupcakes in flavours from classic vanilla to bold salted caramel.
Twelve Cupcakes has earned a loyal following at Jem for its beautifully crafted cupcakes, each topped with swirls of buttercream that look as good as they taste. Flavours span the familiar, Red Velvet, Vanilla, and Chocolate, alongside creative options like Salted Caramel, Peanut Butter Chocolate, and Pistachio.
The texture is moist and tender, striking a balance between sweetness and richness that keeps fans returning for more. Aside from individual cupcakes, the shop offers mini cupcake boxes and celebration packs perfect for gifting or events.
Seasonal and limited-edition flavours rotate regularly, giving regulars something new to look forward to. The price point is accessible for a premium bake, and the bright, cheerful counter makes it easy to pop in and pick up a treat while shopping. Whether you need a pick-me-up or a gift for someone special, Twelve Cupcakes at Jem is your answer. Each little cake is a bite of joy worth savouring.
Very unethical shop. My mother had placed an order on 13 March 2025 for 22 honey cakes due 1 week later on 21 March 2025. she realized later that she had a duplicate order and quickly went to the shop to cancel and get a refund, more than 7 days before the due delivery. Surely the shop has not began baking the cakes but they were insistent on not being able to cancel the order as well as provide the refund, which is absolutely mind boggling when the products aren’t even made yet as well as more than 1 week notice provided for the cancellation.
Tracy Chin
The two ladies in the shop were extremely blur, didn't know what they were doing etc. They took an inordinate amount of time to retrieve 3 cookies, and the employee didn't even know the difference between dark chocolate cookie and milk chocolate cookie. The third cookie we ordered was the "rocky road" cookie with melted marshamallow in the middle, and the other employee handed it to me saying that "it just came out of the oven", and that's why it wasn't hardened yet. Firstly, the cookie was room temperature even though she claimed it was fresh out of the oven. Secondly, I believe it was just a badly cookie because the cookie was super crumbly and fragile, and I had to cradle it in my hands because it would just break apart otherwise. I cannot describe the extent of disappointment as I had paid $4 for the cookie, and it was my most terrible cookie experience ever. This was my first cookie experience with Twelve Cupcakes and safe to say, I would never come back to patron this shop for cookies. My dosappointment is immeasurable and my day was ruined because of the terrible cookie.
Positive Reviews
Wesley Tay
I tried a numerous amount of products here and wasn’t disappointed because everything absolutely yummy.
Plus, the pretty lady is very helpful and customer service is outstanding 👏🏻 …
Constance Lee
Tasty cakes.. very good and responsible staff.
Latha Muthu
Looove the red velvet cookies!!! ♥️ It's always served fresh and tasty. Will definitely order again next time.